First dating video
A concern among partners is that Facebook executives have yet to explain why people would seek out longer shows in the Facebook app's video tab.
"Facebook hasn't figured it out," one partner said, whole another called it "a needle they have to thread." Facebook released a standalone video app for the Apple TV and other set-top boxes in March that could presumably also be used to feature its original shows, the people said.
"The goal is going to be creating some anchor content initially that helps people learn that going to the video tab — that that's a great destination where they can explore and come to Facebook with the intent to watch the videos that they want," Zuckerberg said during Facebook's last earnings call with investors.
You Tube is an American video-sharing website headquartered in San Bruno, California.
Whether Facebook's users will embrace such programming is unclear.
The short video clips that autoplay in Facebook's News Feed have been a success for most publishers, but there's no guarantee that consumers will begin to think of Facebook as a destination for watching longer-form shows. The effort to snag exclusive shows is being led by College Humor cofounder Ricky Van Veen, whom Facebook hired in December to be its global creative strategy chief.
One show Facebook has greenlit is a virtual-reality dating show from Conde Nast Entertainment in which people go on first dates in VR before they meet in real life, according to one person who asked not to be named because the discussions are private."Sports is probably something that we'll want to try at some point," Facebook CEO Mark Zuckerberg said on a recent earnings call.One person said the mid-June launch premiere date could be pushed back."This year, that number has fallen to just over two-thirds.