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23-Aug-2017 06:24

Just go for the frictionless, no-credit-card-required sign-up process. A company that’s hitting the growth pedal, is looking for more sign-ups and less revenue per user (RPU) In this case, you remove credit card requirements, get more sign-ups, qualify them better, try to win more of them, and thus earn more. The sales team has to meticulously qualify the leads.

If you don’t qualify the trial users well, you’ll end up with a leaky bucket; you’ll be spending quality time in conversations, but with the wrong guys.

A considerable number of startup founders have picked this strategy, and have their own set of justifications to back the choice: A company that’s hitting the growth pedal, is looking for fewer sign-ups and more revenue per user (RPU) If that’s what you want, then ask for the credit card details during the trial sign-up process.

So you have a less number of sign-ups, where most them will definitely be qualified, thus bringing you more revenue.

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As per one of Totango’s reports, companies which didn’t require credit card information showed a higher end-to-end conversion percentage when compared to those that ask for the information for the free trial.The user’s logic is simple: When I don’t even know whether I want to buy the product or not, why would I pay a dollar for it?If you want your product in more people’s hands, then it’s a no-brainer.See less When you enroll in the Preferred Rewards program, you can get a 25% or more rewards bonus on all eligible Bank of America® credit cards.