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Both teams followed the same protocol of dividing participants into two groups.
The first group was given the same instructions as the participants in Guilford’s experiment.
It was an appealing and apparently convincing message.Contrast with the Effortless Achievement and Achievement Mockery. Like with other tropes in That One Index, this does not apply if every achievement is extremely difficult to get unless there is one that is so tough, it stands out by even that game's standards. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
No one, that is, before two different research teams—Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisberg—ran another experiment using the same puzzle but a different research procedure.Often it's something absolutely no one would think to do.Maybe it's impossible or nearly so without buying something with real money first.The idea went viral (via 1970s-era media and word of mouth, of course).